BMP Wealth win two prestigious International Adviser awards
We’re delighted that BMP Wealth is ending 2021 on a high, winning two awards from International Adviser.
International Adviser has hosted awards each year for the last five years. The fifth annual International Adviser Best Practice Adviser Awards was run in partnership with Praemium and attracted some outstanding entries from companies across East Asia.
So, we’re thrilled to be recognised with not one but two awards. First, for excellence in digital innovation and second for excellence in marketing.
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The leading brand for global intermediaries, International Adviser’s audience rely on the publication and website for the latest industry news, features, product development, market analysis, and expert commentary.
International Adviser Best Practice Awards
Each year, International Adviser runs their Best Practice Adviser Awards, created to reward global adviser excellence, and recognise those businesses who exceed expectations.
Full of unprecedented challenges, 2021 has been a tough year for many advisers. But throughout the pandemic, advice firms have focused on serving their clients and developing their businesses.
The Best Practice awards give all adviser firms the opportunity to demonstrate their excellence and showcase their achievements.
“Best Practice lies at the very heart of top-class adviser businesses. These awards will ensure there is a global showcase for your achievements in embedding best practice in every aspect of your business, from front-line advice to back-office support.” – International Adviser
Another challenging year
2021 has been another incredibly challenging year. The coronavirus pandemic has put an enormous strain on businesses around the world. But the best advice firms have stepped up to support their clients.
Howard Clark-Burton, our CEO and founding director, said: “We are immensely proud to have been recognised for our work in both digital innovation and marketing, both of which enhance our business proposition and people’s experience of working with us.”
Winners for excellence in digital innovation
Digital innovation is a core business necessity and cannot be ignored. Many adviser firms are leading the way with ground-breaking innovations and partnerships. Winning this award acknowledges our intelligent and innovative use of technology throughout the business.
Technology is woven into the way we conduct business and plays an integral part in:
- Attracting new clients
- Servicing current clients better
- Driving user engagement
- Reducing internal costs
- Creating a stronger brand identity.
Technology has also helped us reduce the time-consuming burden of regulation and paperwork, which has allowed us more time to spend helping clients.
Howard continues: “The benefits of the fintech revolution are becoming clear. For the clients, technology can open a new world of low-cost investment possibilities with flexible portfolios and compelling user interfaces that are accessible, less intimidating, and easy to use.”
Winners for excellence in marketing
Reaching potential clients and sustaining effective communication with existing clients is an opportunity for firms to set themselves apart from their competitors. As winners of this award, we’re delighted that our innovative multimedia techniques and our content strategy have been acknowledged as focusing on creating genuine client engagement.
In building our marketing strategy, we wanted to reflect trust and quality that BMP Wealth stands for. We are invested in playing the long game of developing a marketing database.
So, we focus on investing in marketing strategies that generate inbound leads from people interested in our services.
From our website refresh to our social presence, during 2021 we have continued to create a brand image that is more personal than corporate.
Our Google Reviews, which average a five-star rating, show that our efforts are paying off and clients feel they are getting the top-notch service we aim for.
On top of this, our regular monthly newsletters are also well-received. Rather than profiling purely financial matters, we intentionally include a financial planning article, lifestyle article and a market update. This combination drives genuine engagement with our readers and the stats, which exceed industry averages, provide a clear indication that our approach is working.
Howard adds: “BMP genuinely acts in the best interest of clients. We provide life-centred financial planning services and have systemised as much as possible to keep it simple and easy to deliver. The marketing we do serves to attract new clients who want to receive our financial planning services.
“However, it doesn’t stop there as marketing continues with our monthly newsletters, 24/7 client portal, useful website, and, more importantly, their ongoing relationship with a BMP wealth manager as they travel through life’s transitional challenges.”